Media

The Australian Business Coaching Club

The Challenges for Small Business

The Australian Bureau of statistics reports that 42% of the businesses started in 2003/04 had not survived 3 years later. Small business failure is a significant issue, with few support mechanisms available after the business starts. This can have a big impact on suppliers, customers, staff and not to mention the owners themselves.

While there is plenty of advice available on starting up businesses, owners really don't know, what they don't know, until they have been operating for some time.

The situation is particularly serious for the micro business owner who has limited options for getting specific advice on how to improve their business.  The TAFE's provide advice for people preparing to start a small business. And universities are focused on the corporate world. Accountants do provide advice but are not really interested in education. Which is where business coaches come in. But traditional business coaches focus on businesses with turnover greater than $200,000 and seek to lock in businesses to $25,000 (and more) contracts. This is unaffordable to soletraders and businesses with just a handful of staff.

All small businesses go through a lifecycle where their needs vary according to their maturity, with different challenges at different times. But there are two basic needs for the small business owner- finding more customers, and putting in place business systems that free them up from the day-to-day operations to create a Saleable Asset. When this happens, business owners are able to get their lives back and spend more time with their families, and enjoy life.

What business owners seek is direct advice for their own business to overcome these issues.

About the Australian Business Coaching Club

The Australian Business Coaching Club is a totally new approach to business education for small-micro business owners seeking to grow their business. It provides high quality business education and advice at a fraction of the cost of traditional business coaching. This is possible because the education is delivered online, with support by email and phone at a level of support that the business owner chooses for themselves. And the club has no long term contracts or joining fees, making it ideal for the small business owner who is unable to make a long term commitment.

The club provides a structured curriculum for its members, starting with their business goals, and then moving on to either marketing strategy and sales or to business management systems. Members are able to choose from a variety of curriculum modules to suit their needs.

Members also get access to advisors in key areas such as accounting, insurance, financial planning, website design etc. Business tools and templates are also provided as well as other multimedia support.

Regular teleclasses are provided on topics of interest to small business, such as Managing Your Cashflow, and Avoiding the Pitfalls of Commercial Property Leases.

In addition, direct support is available from the Australian Business Coaching Club's founder, Dr Greg Chapman.

About Regional Small Business

Many regional small business owners don't have ready access to the quality of business advice that is available in urban areas. But as long as they have access to the internet, and a phone, they can get the same quality advice as urban business owners through the Australian Business Coaching Club, and access to successful strategies tested in more competitive marketplaces.

For the remote business owner, mixing with their peers and hearing the latest ideas is far more difficult. But through the Australian Business Coaching Club, they have access to the latest ideas, and also how to expand beyond the confines of their local community and increase their market size. This is especially important if the region is suffering economic difficulties.

As the coaching is delivered primarily on line, but supplemented with email and phone support, the business owner can work on their business at a time of their choosing.

About Dr Greg Chapman

Dr. Greg Chapman

Greg Chapman, PhD, MBA, is a leading advisor of emerging businesses. He is an author, professional speaker and business coach who has provided advice to thousands of small business owners. Dr Greg Chapman created the Australian Business Coaching Club three years after he developed his private businesss coaching business, Empower Business Solutions.

Dr Greg Chapman's new book is:

The Five Pillars of Guaranteed Business Success
or
Why Most Businesses will Stay Small and What You can do about Yours


Dr Greg Chapman also provides business education through courses at business schools at universities, TAFE's and the CAE. He has presented  at industry events around the world. Whilst a postgraduate, he regularly taught at Melbourne University.

Greg regularly presents business education seminars. Some of the organisations for whom Dr Chapman has provided seminars include:

• Australian Environmental Pest Management Association
• Box Hill TAFE
• CPA Accountants Group Melbourne
• Engineers Australia
• Furnishing Industry Association of Australia
• Homesglen TAFE
• Housing Industry Association
• Melbourne CAE
• NAS Insurance Brokers Network
• Royal Australian Institute of Architects
• Sanofi-Aventis
• Southern Cross Brokers Network

His qualifications and memberships include:

•  Ph.D. from Melbourne University
•  M.B.A. from Deakin University
•  Certified Master Coach from Behavioral Coaching Institute
•  Member of the Australian Institute of Company Directors
•  Member of the International Coach Federation
•  Member of the International Coaching Council

Greg's business experience has involved assignments in seven countries. He has been responsible for the management of businesses and projects ranging from the micro scale to billion dollar businesses. Greg lives and breathes a wide range of business solutions "from experience".

Greg is dedicated to assisting Australian business owners in maximising their investment and in realising their goals through ongoing training that addresses the need for acquiring knowledge and then support while taking action to achieve goals in taking their business to the next level. The approach in all programs is extremely practical, meeting the needs of owners of small business.

As an additional service to Australian Business Owners, Greg also created The Australian Small Business Blog, located at www.AustralianSmallBusiness.net.au. He is also a Telstra Business Awards  and a Marketing and Communications Executives International judge.

In Greg's words "my personal objective is to see business owners realising the dreams they had when they first went into business; dreams that may have been buried in the day-to-day pressures of running their business."

Publications- Media

Dr Chapman has been published around the internet many times.

He has been in the media in:

Articles have also been syndicated in:

He is also the author of the extremely popular eBook: "The Four Pillars of Guaranteed Business Success". This book is available for download from the home page of The Australian Business Coaching Club. Please note that this eBook may not be republished without permision.

Dr Greg Chapman was also a participant at the recent National Small Business Summit.

Images

High Resolution images of Dr Greg Chapman are available here and here. Click on the link, then right click on the image to save to disk.

High Resolution image of Dr Greg Chapman's book: "The Five Pillars of Guaranteed Business Success" is available here. Click on the link, then right click on the image to save to disk.

Articles

Brain Surgery for Your Business

How Many Gauges do You Watch in the Cockpit of Your Business

Resources:

Australian Bureau of Statistics- Small Business Failure