Australian Business Coaching Club Newsletter - The Top Lead Generation Strategies


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The Top Lead Generation Strategies

There was a recent survey of services businesses to find out what were their top lead generation strategies. While probably not surprising, these are the top 5 responses.

5. Personal Relationships

4. Hosting or attending speaking events

3. Cold Calling

2. General Referrals

1. Client Referrals

While none of this is probably earth shattaering news for most business owners, you should be asking yourself, how many of these do I do? Particularly if you are unsatisfied with your results.

Most businesses rely on one or two strategies to generate clients. But successful businesses have a portfolio of lead generation strategies.

Outside the services sector, these strategies are also important, but there may be other strategies such as advertising and public relations that come into play.

What does your portfolio of lead generation strategies look like? And how do you execute you lead generation plan?

All you need to do now is to Empower yourself and take action ...

Have a great week!

Dr Greg Chapman - The Business Brain Surgeon
The Australian Business Coaching Club