Australian Business Coaching Club Newsletter - Having a Makeover


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Having a Makeover

In business, the only time you are coasting is when you are going downhill.

If you are not constantly re-investing and re-inventing, your business is just consuming its marketing capital. The hard earned time and money it has taken to get you where you are today. And as you consume that capital without replacement, you will find that, over time, there will be a decline. This is a predictable part of your Business Lifecycle .

So even if your plan is not to take over the world, you must re-invest in your business and your marketing, just to stay where you are. Maybe all your business needs is a lick of paint, a makeover? Sometimes it does not take much, but when you hear the same comments from a number of your customers, not necessarily negative, but noting an opportunity to improve, you should take some action.

As an example, I have had some comments from a number of subscribers, about the look of this newsletter. They liked the content, or else they would have unsubscribed. But a number of people said that it looked a little outdated. And they were right. So I have done something about it. Please let me know what you think.

Will this be the last change to the newsletter? Definitely not. I always look forward to subscriber feedback, and am continually looking to improve.

What is there in your business that could do with a makeover?
Why not listen to your customers?

All you need to do now is to Empower yourself and take action ...

Have a great week!

Dr Greg Chapman - The Business Brain Surgeon
The Australian Business Coaching Club