Australian Business Coaching Club Newsletter – A Call to Action

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A Call to Action


You have a great product or service. You have lots of people asking about what you supply, but at the last minute they say: “I need to think about it.” Does that ever happen to you?

Now let’s suppose these buyers have been properly qualified. That is, they need your product or service, they can afford it, they are ready to buy now and they are the decision maker. What more could you do to close the sale?

Do you have a call to action? What do you say to get the buyer to act now?

Here are some suggestions. You could include extra features if they decide to buy now, or the upgrade model for the standard price. You could have a special price for this week. The offer could be limited to the first 20 callers. You could offer something free if they act now.

When given a value added offer that is limited in time or quantity, the buyer will weigh the possibility of finding a better offer somewhere else versus a certain offer with the extra value. It is the old bird in the hand situation, and many people will decide to lock in the value. People are more concerned about what they will lose, than with what they ‘might’ gain.

What limited offer can you create that will persuade you buyer to get off the fence and take action?

All you need to do now is to Empower yourself and take action ...

Have a great month.

Dr Greg Chapman - The Business Brain Surgeon
The Australian Business Coaching Club