Australian Business Coaching Club Newsletter - How Much are You Worth?

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How Much are You Worth?

If you are a business owner selling products and services, do you get what you are worth? Most people will answer no to this question. They believe that their clients do not value their services and won’t pay what they are truly worth.

Here is a calculation you can make. Write down what you believe you are worth. Then on top of it, write down what you actually get paid. Now divide the top number by the bottom one and multiply by 100. You have just calculated your self belief quotient.

Almost no-one scores more than 100% for this calculation, and most score considerably less. In other words, as a general rule, you will not get paid more than you think you are worth, and mostly you will be paid considerably less.

So if you want to increase the amount you get paid for your products and services, you must do two things:

1. Increase your own estimation of the value of what you provide
2. Be able to demonstrate that value to your potential buyers.

If your self worth quotient is significantly less than 100%, it is because you have failed to demonstrate your true worth to your buyers, so you must work on the second point. If you are achieving close to 100%, it is probable you are undervaluing your true worth. Work on the first point followed by the second point

To increase your prices, you must not only be convinced of your higher value, you must be able to demonstrate that to your buyers. They will not voluntarily pay you more.

The key test is to answer this question with brutal honesty:

Would You Buy You at the price you would like to charge?

All you need to do now is to Empower yourself and take action ...

Have a great month.

Dr Greg Chapman - The Business Brain Surgeon
The Australian Business Coaching Club