Australian Business Coaching Club Newsletter - Sales for those that don’t like Selling

Free Digital Book: The Four Pillars of Guaranteed Business Success

Sales for those that don’t like Selling

Not everyone is a natural salesperson, but in business, nothing happens until a sale is made. So what do you do if you hate selling, or you can’t find staff to sell for you?

There are two choices. Firstly, consider getting sales training.

While I would always recommend that people in the front line of any business should have some sort of sales training, this can be costly, and not everyone will benefit. If this is you, then consider the other alternative- that is:

Create a marketing strategy that does not rely on strong sales skills. Imagine someone just comes into your business and when you ask: “How can I help you?”, they say: “I want to buy that and here is my money.”

Does that sound too good to be true? Well it happens all the time. Look what happens when you go into McDonalds. The person just says: “May I take your order please?” They don’t spend time explaining why their burgers are superior to everyone else’s or that their prices are the best. They don’t have to, because this is all done in the marketing that the buyer is exposed to prior to them entering into the store, and when they enter, they will buy.

McDonald’s has chosen this approach because they are using low skill labour and they don’t want to go to the expense of teaching their low wage, part-time and casual staff how to sell.

If you create a marketing strategy that sells your buyers before they contact you, you don’t have to be a super-salesperson to make a sale from an enquiry. The marketing does all the hard work for you and all you have to do is to take the order.

To do this, however, you must have a marketing system, which is a topic for another day.

All you need to do now is to Empower yourself and take action ...

May Your Business Be - As You Plan It.

Dr Greg Chapman - The Business Brain Surgeon