User Experience (UX) is essential for your website. Put simply, if a user doesn’t have a positive experience they will click off your website fast and not return. This sends the message to Google that users aren’t liking your website and your ranking will reflect that.
These days, there are quite a number of UX elements that fit into SEO best practice – so you can kill two birds with one stone! Things like site speed, security and mobile friendliness all come into play here.
As well as this, what is your content like? It needs to be highly engaging and encourages users to stay on your site for longer and allows for easy navigation between the pages.
Google is putting measures in place to ensure the needs of the user are met above all. So if you (or your SEO Sydney experts) don’t start thinking in the mindset of the user, instead of the search engine bot, you are probably going to miss out on positive rankings.
Take a look below just how SEO and User Experience can work together to improve the overall visibility of your website.
SEO and UX Share Same Goals
As touched on the introduction, the two complement each other. SEO isn’t just about pleasing Google anymore to get a good ranking, you’ll need to think of the user instead. Both SEO and UX help users to complete a task as they give the necessary information.
With SEO, a user can find your website with the content they are looking for. Then with UX, it actually answers the users question when they click onto your web page.
SEO Tactics That Impact UX
Have a look below at some of the most important SEO practices that have a significant impact on UX:
- Content length – your copy needs to be 600 words (minimum). As well as this, it actually needs to answer a common question asked by your target audience.
- Headlines – your headline is probably the most important piece of copy. Make sure you are following the correct heading tag structure (i.e. H1, H2, H3, etc.) to avoid user confusion.
- Mobile friendly – your website needs to be responsive for mobile, you can’t ignore this. More people are using their mobile to search on Google than desktop.
- Page speed – users are getting increasingly impatient, if your website takes too long to load, users will bounce off. Aim for load speed of under 2 seconds. You can check Google’s PageSpeed Insights to see your current speed and where you can improve.
- Image optimisation – your website will need to have images and those images need to be optimised. This includes having an image tag that will be displayed if there is an issue with the actual image.
How to Get UX Right
By now you should know just how important it is to get your UX right. But how do you actually do it? Take a look below at the main steps to getting UX right on your website:
- SEO and UX alignment – the two strategies need to be aligned to one another, so make sure they are properly integrated and you aren’t trying to get them to work separately. One of the main goals of your website is to get more leads; SEO and UX can help with this.
- Responsive web design – your website needs to be responsive, meaning that it works on both desktop and mobile devices. You are missing out on a lot of potential customers if you don’t have a proper responsive design.
- Ensure quality – you need to think like a user. Ensure that your site is easy to navigate as well as other important aspects like fresh and original content, page speed and internal linking.
- Simple navigation – your navigation is so important on your website in terms of UX. Start with your homepage, users should be able to get around it fairly easily and they should have to search around too much to find what they are looking for.
- Designs with SEO best practice – when designing a new website, or new feature of your website, it needs to be thought with SEO best practice in mind. This means ensuring that your headings are clear with quality descriptions, as well as an easily navigational path and engaging content.
At the end of the day UX is now a critical factor when is comes to the ranking of a website. You can no longer ignore the true power of UX and this is a must have when it comes to your SEO strategy.
If you are looking for improvement in your online visibility (like all other businesses) and to get a leg up on your conversion rate, one of the best things you can do is to ensure your SEO and UX strategy are properly aligned. When you have SEO and UX working together great things can happen.